Featured: CityView Trolley Tours Website
A responsive website redesign that reimagines the digital experience for a Boston sightseeing company. I reorganized a content-heavy existing website around the needs of visitors planning their trip, with clearer navigation, streamlined tour information, and more direct paths to purchasing tickets. The project was designed mobile-first and expanded into a cohesive responsive system, supported by a refreshed visual identity and interactive tools for exploring Boston.
Centennial Celebration Event Campaign
Centennial Celebration
Event Campaign
An integrated fundraising and event campaign created for The Community House’s 100th anniversary and the grand opening of Centennial Square. Working closely with the event committee, I developed an Art Deco-inspired visual system based on their requested theme and carried it across the entire campaign.
Project highlights
- Campaign identity & creative direction
- Print, digital & event collateral
- Committee, vendor & production coordination
The Community House
Brand System Refresh
The Community House
Brand System Refresh
A comprehensive brand refresh designed to create a more cohesive, flexible identity for an organization with numerous programs, events, and audiences. After identifying limitations in the existing standards, I proposed the project and led its development in collaboration with the Marketing Committee.
Project highlights
- Brand strategy & visual identity
- Logo and sub-brand systems
- 20-page brand guide & staff resources
Neighborly App
Neighborly App
A mobile app concept designed to make local connection feel friendly, personal, and easy to navigate. Neighborly organizes community posts, conversations, events, and neighbor connections into a clear mobile experience built around positive local participation.
Project highlights
- Mobile UI/UX & wireframing
- Light and dark theme systems
- Figma variables & reusable components
Philosophy & Process
Clarity
Good design begins with understanding what needs to be communicated and why. I organize complex information into clear, intuitive experiences that help people find what they need and know what to do next.
Cohesion
Every element should feel like part of the same visual language. I build flexible systems that maintain a recognizable identity across different formats, platforms, and applications.
Structure
Strong creative work needs a solid foundation. I establish hierarchy, organization, and reusable patterns early so designs can evolve without losing consistency or usability.
Execution
Ideas only matter if they can be carried through effectively. I balance creative intent with technical and production requirements to deliver work that functions as well in the real world as it does on screen.
About Me
Hi, I’m Kristalyn. I’m a multidisciplinary designer with experience spanning UI/UX, branding, print, digital marketing, and integrated campaigns. I approach design as both a creative and technical problem. I build visual systems that are engaging, functional, and adaptable across platforms.
My work ranges from responsive websites and digital products to brand systems, fundraising campaigns, publications, and event marketing. Across disciplines, I’m drawn to projects that require both creative exploration and structured problem-solving.